
In 2007, Asiatic Public Relations Network (Pvt.) Ltd., or APR, a leading communications and public relations agency in Pakistan, launched TBL – Triple Bottom-Line to create a more entrenched sustainability culture in the country, with the Vision “To steadily facilitate the germination of sustainable visions for organizational growth, sharing specific triple bottom-line knowledge and tools.” In 2008, TBL was launched as a knowledge-based, CSR-focused publication which has transformed into a sustainability advocacy platform through its website cum blog in addition to sustainability consultancy.