Millions of marginalized in Pakistan - the poor and the uneducated, the physically and mentally challenged, widows and orphans and others - are deprived of even basic necessities. Fortunately a number of institutions are working tirelessly for their uplift, in spite of Herculean challenges, which include lack of regular funding and insufficient workforce. The impact of these institutions can be substantially larger if their workforce is more. The National Volunteer Programme has therefore been created as a platform to bring together compassionate volunteers giving their time and skills to beneficiary institutions which need these the most.
In 2007, Asiatic Public Relations Network (Pvt.) Ltd., or APR, a leading communications and public relations agency in Pakistan, launched TBL – Triple Bottom-Line to create a more entrenched sustainability culture in the country, with the Vision “To steadily facilitate the germination of sustainable visions for organizational growth, sharing specific triple bottom-line knowledge and tools.” In 2008, TBL was launched as a knowledge-based, CSR-focused publication which has transformed into a sustainability advocacy platform through its website cum blog in addition to sustainability consultancy.